Our highly targeted 2019 marketing campaign delivers the right audience to the expo to ensure your brand is exposed and top of mind to the professionals you want to meet. Below are only a few examples of marketing tools we utilise:
Email campaigns targeting a database of 45,000+ construction professionals in South Africa and the rest of Africa are sent out weekly to promote your involvement with the event to assist in sourcing the best buyers to attend the expo.
Strategic partnerships have been formed with key industry associations to promote the event to all association members across the African built environment sector to attend the expo.
A professionally executed digital campaign managed by a reputable digital agency will include Google AdWords, Whatsapp marketing, LinkedIn and Facebook advertising of the event to ensure that your brand is top of mind.
Partnerships have been formed with the most prominent African and international online and print trade media to promote the event to their readers weekly in print adverts, newsletters and digital banners.
FREE EXHIBITOR MARKETING
Every exhibitor and sponsor gets access to free tailored marketing packages to promote their brand alongside the expo using digital event banners, social media promotion, distribution of press releases and promoting the products/service that will be on display at the expo.
A targeted PR campaign delivered by an experienced PR agency will ensure extensive media coverage are reached and that local and international main stream media are invited to attend the expo.
A targeted sms campaign is used to invite key target audiences within the industry to ensure they attend and meet you at the expo.
Key sponsors and partners will feature in our radio campaign and be promoted on Build Aid Radio ensuring that your brand stands out from the competition in front of a highly targeted audience.
Over 80,000 ticket invitations featuring sponsor logo’s will be distributed to over 85 retail stores across Gauteng including Buco, Builders, Mica, Plumblink, Timber City and many more stores.
“We got a significant number of solid leads and enquiries, including some from Congo, Angola and Zambia, that will keep us busy for the next couple of months. The event truly enabled us to get a footprint into the African market.”